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How lead forms work in conjunction with Bullhorn

In this article, we'll explore how SourceFlow's lead forms can be seamlessly integrated with Bullhorn, streamlining the process for sales teams and reducing the need for multiple marketing systems.

  1. Setting Up Lead Forms:
    SourceFlow enables the integration of website lead forms for resources like salary surveys, guides, whitepapers, and eBook downloads directly with the Bullhorn lead object. This integration means sales teams no longer need to rely on third-party marketing systems. When a form is set up within the SourceFlow platform, we work with you to determine which forms need integration.

  2. Data Mapping and Custom Fields: Once the forms are integrated, the data collected from each field is mapped to the corresponding fields in Bullhorn's lead object. If necessary, custom fields can be created in Bullhorn to capture specific data points unique to your business. SourceFlow's flexible configuration ensures that all critical information is captured and transferred accurately.

     

  3. Practical Workflow: The workflow begins when a lead form is submitted on your website. SourceFlow automatically captures the form data and creates a new lead in Bullhorn, ensuring no manual intervention is required. For example, if a candidate downloads a salary survey, their contact details and interest are logged into Bullhorn, ready for your sales or recruitment teams to follow up.

    Using Bullhorn Automation, you can also set up workflows to assign leads to the appropriate team members, add them to campaigns, or trigger nurturing sequences based on the form they submitted or their interaction history.

    Conclusion: By integrating SourceFlow lead forms with Bullhorn, your business can streamline lead management, improve data accuracy, and reduce the reliance on additional marketing tools. This integration enhances collaboration between sales and marketing teams, enabling more efficient lead follow-up and improved conversion rates.