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How to view and interpret Form Conversions

1. Accessing the Job Search Tracking Feature:

  • Start by logging into your SourceFlow account.
  • In the left-hand navigation panel, locate and click on Insights. This will expand a menu of options related to performance metrics.
  • From the dropdown, select Job Searches to open the tracking dashboard.

2. Exploring the Job Search Dashboard:

  • The Job Search Insights page provides an overview of key metrics, including:
    • Total Searches: The aggregate number of searches performed across all job postings.
    • Search Trends Over Time: Visual graphs or tables showcasing how search activity has changed daily, weekly, or monthly.
    • Top Filters Used: A breakdown of filters most frequently applied by candidates, such as job location, salary range, or job type.

3. Customising the Data View:

  • You can refine the displayed data using available filters on the dashboard. For example:
    • Adjust the Date Range to see metrics for specific periods, such as "Last 7 Days" or "Custom Dates."
    • Drill down into data for specific job postings, departments, or regions.
  • The visualisation options allow you to toggle between graphs, data tables, and card summaries depending on your preferred viewing format.

4. Analysing Search Filters and Candidate Behaviour:

  • The dashboard provides detailed insights into how candidates interact with job searches:
    • Search Filters: See which filters candidates frequently use, such as specific job titles, industries, or company names.
    • Abandoned Searches: Identify cases where candidates started but didn’t complete their searches, giving clues about potential UX issues or lack of relevant jobs.

5. Exporting the Data:

  • If you need to share these insights with your team or integrate them into reports:
    • Click on the Export CSV button located in the top right corner of the page.
    • This will download a file containing all the data currently visible on the dashboard, formatted for easy use in tools like Excel or Google Sheets.

6. Leveraging Insights for Strategy:

  • Use the data to improve job posting visibility and relevance:
    • Tailor your job descriptions or tagging to better match common candidate searches.
    • Identify underperforming filters and optimise them to align with candidate preferences.
    • Monitor search trends to adapt your recruitment strategies for seasonal or market-based shifts.