How to view and interpret Form Conversions
1. Accessing the Job Search Tracking Feature:
- Start by logging into your SourceFlow account.
- In the left-hand navigation panel, locate and click on Insights. This will expand a menu of options related to performance metrics.
- From the dropdown, select Job Searches to open the tracking dashboard.
2. Exploring the Job Search Dashboard:
- The Job Search Insights page provides an overview of key metrics, including:
- Total Searches: The aggregate number of searches performed across all job postings.
- Search Trends Over Time: Visual graphs or tables showcasing how search activity has changed daily, weekly, or monthly.
- Top Filters Used: A breakdown of filters most frequently applied by candidates, such as job location, salary range, or job type.
3. Customising the Data View:
- You can refine the displayed data using available filters on the dashboard. For example:
- Adjust the Date Range to see metrics for specific periods, such as "Last 7 Days" or "Custom Dates."
- Drill down into data for specific job postings, departments, or regions.
- The visualisation options allow you to toggle between graphs, data tables, and card summaries depending on your preferred viewing format.
4. Analysing Search Filters and Candidate Behaviour:
- The dashboard provides detailed insights into how candidates interact with job searches:
- Search Filters: See which filters candidates frequently use, such as specific job titles, industries, or company names.
- Abandoned Searches: Identify cases where candidates started but didn’t complete their searches, giving clues about potential UX issues or lack of relevant jobs.
5. Exporting the Data:
- If you need to share these insights with your team or integrate them into reports:
- Click on the Export CSV button located in the top right corner of the page.
- This will download a file containing all the data currently visible on the dashboard, formatted for easy use in tools like Excel or Google Sheets.
6. Leveraging Insights for Strategy:
- Use the data to improve job posting visibility and relevance:
- Tailor your job descriptions or tagging to better match common candidate searches.
- Identify underperforming filters and optimise them to align with candidate preferences.
- Monitor search trends to adapt your recruitment strategies for seasonal or market-based shifts.